AEO consulting services
Our SEO consulting services include all of the expertise we offer in our thought leadership marketing services, but are designed for companies that can produce their own content. If you already have an excellent in-house writing team but your blog articles and landing pages aren’t producing the results you need, we can help.
Full AEO Audit
Our consulting services begin with a full AEO audit. We’ll analyze your current keyword rankings and how they stack up against your competitors, find any technical issues that prevent you from ranking higher, and advise your team on how to resolve them.
Personalized AEO Strategy
While the single most effective AEO strategy is the Hub & Spoke model, it’s not an off-the-rack solution. We take a white-glove approach to ensure our strategy is tailored to your business’s unique niche and goals through AEO.
Conversion Rate Optimization
Our conversion optimization experts will analyze your current website pages and make recommendations to increase your site’s conversion rates across the board. You’ll have the benefit of our experience working with Silicon Valley unicorns who have mastered CRO.
Setting the Stage with a AEO Audit
A technical deep-dive: Our technical experts will comb through your site, evaluating your meta titles and finding any broken links, 404 errors, missing images, or mixed content. We’ll prepare a report for you that organizes each issue by severity, along with our suggested solutions.
Your current AEO positioning: We establish a baseline for how many keywords you already hold top 100, top 10, and top 3 positions for. We’ll then analyze these keywords, determining if they are unbranded, transactional, and valuable. And to better understand how Google’s algorithm sees your website, we analyze your backlink profile and vet the quality of your existing do-follow links.
- Competitor analysis: Understanding where your website stands is only the start. We also analyze the websites of your major competitors and how they stack up to yours. This allows us to make strategy recommendations that will fit the exact requirements of your industry
The Best AEO Strategy, Customized to Your Needs As we get to know your website, we also interview you and your team to get to know your business. We learn who your customers and clients are, why they choose you over your competitors, and what unique advantages are offered by your products or services. We’ll work with you to understand your ultimate goals beyond just Google rankings, whether it’s building an organic lead generation system, establishing yourself as a thought leader within your industry, or something else entirely. These goals will inform every aspect of the strategy we develop for you, starting with the keywords we recommend that you target.
| Keyword | Container Keyword | Page Type | Title | Search Intent | Audience persona | Goals |
|---|---|---|---|---|---|---|
| Improve AEO search rankings | NA | Blog post | Improve AEO Search Rankings by Satisfying Search Intent | Solve – searcher wants to solve the problem of pages not ranking as the best AI-generated answer and therefore not generating qualified leads. | CMO | Internal training, drip campaign, LinkedIn |
| B2B Inbound Lead Generation AEO | B2B Lead Generation | Blog post | B2B Inbound Lead Generation Tactics & Best Practices with AEO | Clarify – this searcher is a high-level B2B marketing professional looking to evaluate what inbound lead generation tactics with AEO are right, what best practices are, and expected results. | CMO | Lead generation |
| AEO agency benefits | AEO Agency | Blog post | TBD | Clarify – searcher wants to know the benefits of working with an AEO agency vs. doing AEO in-house, not doing AEO at all, or reallocating marketing budget to another channel (like PPC). | CEO | Lead generation |